SOCIAL NETWORKING AND ONLINE MARKETING

My long life invested on the internet has not been a waste it has earned me a profession as an internet business geek, it has paid off time and time again in the form of referrals, more new prospects and customers. Outside deliberate advertisement, I have touched many lives, received many inquires about my services that has been responded to and make quite a few good clients from my online activities. I’ve made a lot of friends through the internet and connected with other internet savvy that I can spy or collate ideas off, sometimes leverage on and partner with on creative pursuits, all online. Great that is what makes the internet a blessing to me.

One outstanding reason why it has remained my favorite to promote my business is that it’s fresh and cheap, almost and sometimes free. Therefore online marketing through social networking is an interesting way to get your business out to the world at no geographical limitation without using any paper or creating any trash. One sure way to launch your stuff into the world of online marketing is to first launch an outstanding website or blog for your business. This will be your prospects’ first conviction of your business existence, over a time it will become an important investment in both time and money. Once you have a website, connecting to people through social media and network sites will become a great way to market and generate traffic to your site. Online marketing is a means that has come to stay, now a days it becomes more popular among entrepreneurs, large corporate organizations who knows the essence remain strong in their various fields and on the top of the game
We have a good number of social networking and media websites out there. I don’t think it is news anymore to know that when creating a business/personal profile on any social media site, you only share the information that you want the world to see, by this I mean you shouldn’t share your secrets and avoid making your profile too personal. You can always create a personal profile as well, just keep the two separate. Once you discover a new site you like, spend a good time on the site and try to understand the flow of the operation before posting stuffs. More idea you won’t want to use social media for direct marketing of post marketing oriented post at all times, so make sure you keep your marketing subtle and remain relevant to the issue discussed. As for me all I really do is to attach my site links to my profile and my signature.
Below is a list of some social media sites that I’ve found useful for networking, bringing in traffics to my website, and networking peoples. I actually use a good number of them from Reddit, Digg, Mixx, and Yahoo Buzz[http://buzz.yahoo.com/], facebook.com, myspace.com, hi5.com, friendster.com, Bing.com, friendfeed.com, bebo.com etc but I’m only going to examine few of them that include:
http://www.linkedin.com is a network site for professionals where business owners find help. It’s a site where one can manage and make connections, rub minds with like professionals, find jobs or employees. There are groups within LinkedIn such as Sustainability Working Group that cater to various niches.
http://www.stumbleupon.com is very popular among the social media sites. You can install the toolbar to cache some useful web addresses, keep track of your favorite bookmarked sites, and build a followers of stumbles’. Submitting links to stumble upon is a great way to drive traffic to your site.
http://www.twitter.com is becoming the rage of the moment; it allows you to create your own user login, post news from time to time, buld follers and can follow others as well. So it acts as a hub generating traffics to your site.
http://www.treehugger.com Hugg. It’s a collection of green news, articles and web sites submitted by the community, so it’s a great place to post your most recent green-themed article from your business blog brought to you by the folks of Tree Hugger.
http://www.responsibleworldcitizen.com is a niche online network dedicated to promoting social responsibility and sustainability. It’s a community for conscious business owners and entrepreneurs, so I’m sure you’ll fit right in! There are a lot of great opportunities to network with like-minded.
There are many more social media sites, from biznik.com, efactor.com, cofoundr.com, that can help you network and generate in traffic to your web site. Many require groups you can join on specific niches and can be a great place to find potential customers, clients, and vendors. Be sure to look for groups that fit your market niche and industry, as well as those promoting green living and sustainability. With online marketing, it’s helpful to cast a wide net so that links to your company site are all over the web. But as with anything, the more time and effort you put into each social media site, the more you’ll get out of it. So it may be wise to pick a few sites to focus your efforts on. There are definitely enough to keep you busy, the hard part is choosing just a handful and not becoming a complete internet junkie. For some of us, it’s far too late for that!

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10 Responses to SOCIAL NETWORKING AND ONLINE MARKETING

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