There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo! The basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important.
CHOOSING WHICH KEYWORD PHRASES TO OPTIMIZE FOR YOUR SEO
You already know your niche, and some central keyword phrases may be evident. These are probably very hard to compete for, since all your competitors will be targeting them too. But you will have to work on them, nevertheless. Focusing only on the long tail phrases will not be enough in the long run.
- Know Your Enemy: analyze your best competitors to find more keywords, Search for the most evident keyword phrases and notice which sites appear on the top ten lists for these phrases. Use your SEO Tools to analyze for which key phrases they have optimized their pages. Check their site, look at the content of their pages, under what categories they present it, analyze html titles and meta descriptions, check out their backlinks, and so on. This will give you a good picture of what’s going on in your niche. You should now have a list of key phrases, some more important, some more exotic, some with heavy competition, some that will be easier to claim for yourself. Perform searches with the key words in your list. What do you find? What do the Google Adwords display for these search terms?
- Go After The Most Profitable Key Phrases: The more popular a keyword phrase is in the search engines, the more business it generates and that also means that there will be much harder competition for the visitors on this search term. As a starting affiliate, you’ll probably find it most profitable to focus your energy on intermediate keywords, where you have a chance to claim a top ten position in Google. But remember, as stated above, the most important key phrases in your niche will also be the most important ones for your site in the long run. Remember that your starting page is the most important page of the site, and you should optimize it for the most important keywords.
- Create Quality Content: To speed things up with the search engines you’ll need to produce fifteen to twenty pages of good, relevant content to start with and try to get a couple of backlinks from some authoritative sites in the niche. Once the site has been noticed by the search engine spiders, you can start your regular updating routine and publish a couple of new pages each day, or each week, to prove that the site is alive and interesting for visitors. By building a site with high quality content, you’ll automatically catch the “long tail” of search phrases that any niche entails. Search engines are getting more and more refined. Nowadays they’ll even track the “success” for visitors that they send to your site. If the visitors tend to stay on your site rather than coming straight back to the search page, this is a sign that your site matched what they were searching for, and the ranking of your site will profit from this.
- The Value of Good Landing Pages: you need to create landing pages for each for your keywords to optimize. Landing page is to “take care” of visitors that come in from the search engines, so you need to give them what they were looking for as they supplied their search term, and you need to make them click through to your merchants. If you can deliver this, you’ll be on your way to making a living by guiding web visitors!